Meet Ann-Sophie

Hi, I’m Ann-Sophie Juste, Founder, Owner, and Certified Trichologist at PrideandBeauty.

I was born in Port-au-Prince, Haiti and now live in Columbia, Maryland.

Growing up, handmade products and small business were part of everyday life. Creating with purpose and building something of your own was how people cared for their families and communities—and those values stayed with me long after leaving Haiti at eight years old.

Years later, my relationship with hair became deeply personal after being diagnosed with Alopecia Areata.

When traditional treatments did not give me the results I hoped for, I began researching natural ingredients, scalp wellness, and herbal traditions. During that journey, I discovered Ayurvedic herbs and started creating botanical formulations at home.

What began as a personal search for healthier hair became the foundation for PrideandBeauty.

The first formula I created evolved into our Herbal-Infused Hair Growth Oil. From there came additional products designed to support healthier-looking hair and scalp wellness—including our customer-favorite Rice Water Spray.

As more people began trying my products and sharing their results, PrideandBeauty continued to grow into something bigger than I imagined.

Today, I combine handmade formulation, ingredient knowledge, and my education as a Certified Trichologist to create products rooted in scalp wellness and healthy hair.

PrideandBeauty was built with one mission: to help people feel more confident in their hair journey through intentional, natural care.

This is more than hair care.

It’s purpose. It’s heritage. It’s confidence.

Explore our Hair Growth Collection to discover products created with healthy hair and scalp wellness in mind.